Insights
Field notes on the luxury real-estate web.
Comparisons, playbooks, and case studies from the team building Broker.Sale — the platform behind the new generation of luxury agent and brokerage sites.
Comparison · 6 min read
Luxury Presence vs Broker.Sale — what each actually costs, what each delivers
A no-spin comparison from someone who's built on both stacks.
Luxury Presence pioneered the luxury-real-estate website-as-a-service category. Broker.Sale was built to fix what Luxury Presence got wrong. Here's a candid line-by-line: what you actually pay, what you actually own, and where each one belongs.
Read the piece →
More from the team
Comparison · 5 min
Why luxury agents leave Agent Image (and what they wish they'd known)
The pattern is so consistent we built our whole product to solve it.
May 16, 2026
Industry · 7 min
What MLS sync should actually cost in 2026
The pricing is opaque on purpose. Here's the real picture.
May 12, 2026
Playbook · 5 min
The white-label paradox: a custom site you actually own
How a productized service can feel bespoke without being a one-off.
May 8, 2026
Case study · 6 min
Anatomy of a $50M listing's website
Every element on a trophy-tier listing page, and why it's there.
May 4, 2026
Playbook · 6 min
Stop paying for a website that doesn't generate leads
Six anti-patterns we see on agent sites, and the fix for each.
April 30, 2026