Comparison · 6 min read
Luxury Presence vs Broker.Sale — what each actually costs, what each delivers
A no-spin comparison from someone who's built on both stacks.
If you've shopped for a luxury real-estate website in the last three years, you've probably had a Luxury Presence sales call. They invented the category — gorgeous templated sites, premium feel, white-glove onboarding. We respect that. But after building dozens of agent sites across both stacks, we've watched the same friction points repeat: setup taking months instead of weeks, every customization billed à la carte, and clients realizing — usually around month nine — that they don't actually own the thing they're paying for. Broker.Sale is the rebuild.
Pricing — apples to apples
Luxury Presence pricing is opaque on purpose. After talking to a dozen recent clients, the typical engagement breaks down as follows:
- Setup: $5,000–$15,000 one-time. Custom sites land at $10k+.
- Monthly: $300–$800/mo depending on tier.
- Add-ons: $50–$200/mo each — for things like blog pages, advanced SEO, premium support.
Broker.Sale, by comparison: $99 / $249 / $599 per month, $750–$1,500 setup, every feature included in every tier. Annual prepay waives the setup. No surprise line items. The math is roughly half the all-in cost — and that's before counting the time savings of being live in a week instead of a quarter.
Time to live
Luxury Presence's official spec is "4–6 weeks." Real-world averages we've seen — including discovery, three rounds of design revisions, content migration, and approval — are closer to 10–14 weeks. We've talked to agents who waited five months. Broker.Sale ships in about a week from a brand brief, because the heavy lift (multi-tenant infrastructure, MLS sync, social posting, lead capture) is already done. Your build is design, copy, and listings — not infrastructure.
Ownership and exit
This is the underrated one. With Luxury Presence, you're renting a site on their CMS. When you leave — and agents do leave, every year — you can export your data, but the design, code, and any custom integrations stay with them. With Broker.Sale, you own your custom domain, your CRM data, and your full content export at all times. If you ever leave, you keep your brand assets, your client list, and your SEO equity. We're built to keep you on the platform with quality, not lock-in.
Lead capture and CRM
Luxury Presence integrates with Follow Up Boss, kvCORE, BoomTown — all paid add-ons in the $99–$299/mo range. Broker.Sale ships with dual lead capture (pop-up + exit-intent), a built-in lead inbox, and a free HubSpot CRM mirror — included on every plan. If you're already on Follow Up Boss, we sync to that too, no extra fee.
Where Luxury Presence still wins
If you're a team of 20+ agents at a brand-name brokerage and want a dedicated Customer Success Manager whose job is to babysit your account, Luxury Presence's high-touch model is genuinely better. They have hundreds of those clients. We don't compete for them. Broker.Sale is built for the independent luxury agent and the boutique brokerage who wants a Luxury Presence-caliber site without the price, the timeline, or the dependency.
The honest bottom line
If "looks elite, runs itself, in a week, at half the price, fully owned" is your target — that's literally what we built Broker.Sale to do. Pick a vision and we'll spin up a branded preview in 60 seconds.
